Our client, a European food manufacturer planned to construct a new processing facility in the Czech Republic. The intention was to manufacture a range of products using predominantly local inputs and to sell the products in both the domestic and export markets. This would have put our client in direct competition with a multinational food producer as well as with a number of local producers.

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Our client was concerned that it had insufficient information about certain commercial advantages of the main competitors, in particular cost advantages which might enable them to enter into a sustained price war. Our investigation examined the strategies of competitors, organisational issues and key supplier relationships and enabled our client to select the ground on which to confront the competition.